INNOVGN

Journal

Notes from the factory floor

How fashion brands are actually built in this region: pricing, sampling, launch timing and the mistakes that cost a season.

Set the price before you design the product

Brand strategy / 6 min

Set the price before you design the product

Most new fashion brands price backwards, then blame the market.

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The sampling timeline nobody plans for

Production / 5 min

The sampling timeline nobody plans for

Three rounds, twelve weeks, and the reason launches slip.

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An identity that survives retail

Identity / 4 min

An identity that survives retail

Your logo will spend its life at 12mm on a care label.

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