INNOVGN

Sector / MODEST WEAR

Modest Wear

Contemporary Gulf elegance with a global instinct

Editorial photography for the Modest Wear category

The abaya is a daily piece and an identity at once. We build brands that respect the origin and speak in a contemporary voice without excess.

What we deliver

  • /Positioning and market analysis
  • /Design and cut language
  • /Visual identity and guidelines
  • /Editorial motion photography
  • /Packaging and retail experience
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Material & craft

Drape decided on the body, not the sketch

Modest wear lives or dies on fall and weight. Every cut is fitted on three body types before the pattern is graded.

/ Fabric
Japanese nida / crepe blends
/ Weight
160-220gsm, seasonal
/ Finish
Rolled hem, hidden press studs
/ Grading
3 fit sessions before size run

Art direction

Editorial photography for the Modest Wear category
Raw captureGraded

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Other sectors

Fine JewelryActivewearEyewearTravel Goods