Sector / ACTIVEWEAR
Activewear
Performance and motion in a language that has energy
Activewear is bought on feeling before fabric. We build brands that give people an image of themselves while wearing them — not just a size and a colour.
What we deliver
- /Positioning and audience strategy
- /Collection design and production specs
- /Identity and motion system
- /Video production and campaign
- /Content and social plan
Material & craft
Fabric that survives the second wash
Performance is decided in the mill, not the campaign. We test shrink, opacity and recovery on every base before the range is locked.
- / Base fabric
- Nylon-spandex 78/22, 240gsm
- / Finish
- Peach-touch, matte, squat-proof
- / Construction
- Flatlock seams, bonded waistband
- / Testing
- 5-wash recovery + opacity report
Art direction
Raw captureGraded
Drag the line —
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