01
Creative direction
The brand's point of view, art direction and visual language across every touchpoint.
The studio
One studio, every discipline a brand needs.
INNOV/GN is built as a factory floor, not a service list. Strategy, design, product, production and growth sit in the same room, so a brand moves from idea to shelf without handovers that dilute it.
Disciplines
02
Brand strategy
Positioning, audience, price architecture and the story that makes the category care.
03
Product development
Ranges, tech packs, materials and fit — the product that has to carry the promise.
04
Production & sourcing
Supplier selection, sampling, quality control and timelines built around launch dates.
05
Content & campaigns
Editorial shoots, film, lookbooks and launch campaigns produced in-house.
06
Growth & retail
Channel plan, e-commerce, retail and the reporting loop after launch.
The team
Small senior team, wide bench
Every project is led by a senior duo — a creative director and a brand strategist — supported by product, production and growth specialists pulled in per stage.
Network
Makers, mills and partners
Jewelry ateliers
Casting, stone setting and plating partners for fine and demi-fine ranges.
Performance mills
Technical knits and stretch fabrics for activewear programs.
Eyewear factories
Acetate and metal frames, lens sourcing and case tooling.
Modest wear ateliers
Fabric development, drape and finishing for abayas and modest lines.
Leather & luggage
Hardware, trolleys, linings and travel goods assembly.
Packaging & print
Boxes, labels, inserts and unboxing systems in brand materials.