ACTIVEWEAR
A women's activewear brand
Gulf / brand and product build
The challenge
A good product with no language. The audience could not tell it apart from twenty Instagram resellers.
The move
We named the enemy (boredom) and built a motion system: athletic typography, diagonal slashes, and content shot inside the workout instead of the studio.
Performance and motion in a language that has energy
18/
Core pieces
14/
Weeks to launch
09/
Launch films
Deliverables
- /Positioning and audience strategy
- /Collection design and production specs
- /Identity and motion system
- /Video production and campaign
- /Content and social plan